How to use TrustBuilder with different business models
Multiple Locations - Same Business Name
Business has multiple locations (different address for each location) in different parts of the city or country using same business name.
Example would be chain store or franchise.
The best approach is to treat each location as a "stand-alone" business with its own TrustBuilder account.
This allows monitoring customer happiness for each location rather than your company as a whole. Allows business manager, both head office and managers at each location, to quickly identify problems specific to a location, or find what produces exceptionally happy customers at a particular location.
Examples would be law office, real estate office, hair salon, or medical clinic.
There are two approaches depending if:
parent company wants to monitor & measure customer satisfaction for each individual practitioner.
reviews will focus on the business only. Feedback to individual practitioners would need to be manually forwarded by you to each practitioner.
Option #1 – (Recommended): A chiropractic practice has 3 chiropractors and wants to measure patient happiness for each chiropractor. For this example each chiropractor would require a separate Trust Builder account. The chiropractic practice website has a separate profile page for each chiropractor, which would display a Trust Builder testimonials data-pipe for each chiropractor. This would allow testimonials for each individual chiropractor to be displayed on their web-page and management to monitor and measure patient satisfaction for each chiropractor. The online review links option for all three chiropractors would be set to use the practice's online business profiles (Google, Facebook, Yellowpages, etc.). This would allow the practice (business) to collect all client online reviews to their company profiles which will benefit their website SEO.
Example #2 – (Recommended): A beauty salon has 7 hair stylists and wants to measure customer happiness for each stylist. For this example each stylist has a separate TrustBuilder account. The beauty salon website has a separate profile page for each stylist, which would provide a TrustBuilder testimonials data-pipe for each stylist. This would allow testimonials for each individual stylist to be displayed on their web-page and management to monitor and measure client satisfaction. The online review links option for each stylist would be set to use the salon's online business profiles (Google, Facebook, Yellowpages, etc.). This would allow the salon to collect all client online reviews to their company profiles which will benefit their website SEO.
Option #2 – (Not Recommended): A small law office has 3 lawyers and just wants an increase in their online review count as well as displaying general testimonials on their company website. In this case the office would have a single TrustBuilder account. This setup would not allow tracking each lawyer's individual client satisfaction.
Multiple Locations - Single Website
Single website and separate TrustBuilder account for each business location.
We strongly recommend you have a “City” or “Location” specific website page for each business location (this is something that you should have for best SEO).
Having city specific landing pages not only helps you rank well in local search results, but will also be the perfect place for your testimonials widget. Remember – TrustBuilder will place your testimonials as ‘Original Content’ onto your page. Plus the testimonials use the Schema.org markup telling Google that they are reviews. Schema tags greatly increase the visibility of your search listing when people search for reviews about your company.
We advise against placing multiple Testimonials Widgets from multiple locations on the same page. Google will index the reviews for the individual business location and having more than one Business Address will cause Google to not index the reviews correctly. You should have a web-page for each of your locations.