Do I need a website for TrustBuilder?
In short, no, you don't need to have a website. TrustBuilder provides you with everything you need including a hosted landing page and email forms to communicate with your customers.
Should you have a website?
Yes. We encourage every business to have a website since it is the foundation of any marketing. TrustBuilder will allow you to easily ask for feedback and display your testimonials right on your site.
TrustBuilder is so much more than just getting and displaying reviews.
Key benefits of using TrustBuilder:
- intercepts less than happy customers from posting damaging negative reviews.
- allows you to 'rescue' less than happy customers (see #1 below).
- automatically directs customers to review type that benefits you the most.
- helps you measure your customers satisfaction (important for every business).
- helps you build a client email list that can be used for other marketing purposes.
- offers a unique feedback URL that can be added to any print, web, email, or other customer communication.
- helps you learn and identify who your best and most loyal customers are (your best resource for growing your business).
- encourages online reviews by making it easy for your customers (and you).
Why Feedback Matters
- Obtaining a new customer costs 6x that of keeping an existing one.
- The lifetime value of a customer is unlimited when you consider that they may refer new customers to you.
- Most people do not leave online reviews (75%) so encouragement is required.
- Facebook is the #2 place leave reviews.
- 72% of customers say they trust an online review or recommendation as much as a recommendation from a friend.
- Companies with leading Net Promoter Score* in their industry grow 2x faster than ones that lag behind.
- Feedback is most valuable over time – it's the pulse of your business.
- A negative online review will hurt more than a positive online review helps. Do everything you can to prevent negative reviews!
- The fewer reviews you have, the more a negative review hurts!
- Customers need to be asked for referrals, testimonials and reviews.
- Testimonials and reviews improve your Google search rankings.
- Reviews and testimonials improve conversions into paying customers.
*Net Promoter Score (NPS) measures the loyalty that exists between a business and a customer. It can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. NPS can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter). An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 is excellent.